Die fiktive Teleshopping-Show “1.2b.TV” untersucht popkulturelle Codes, neoliberale Selbstinszenierungen und den Zwang zur Einzigartigkeit in unserer Gesellschaft. Präsentiert werden fünf Produkte in Form von fünf Puppen im Barbieformat.
IDoll BOSS BABE EFFECT
If I’m a Boss Babe everything I touch becomes pure independence & financial freedom.
IDoll LEO GIRL EFFEKT
If I’m a Leo everything I touch becomes roaring golden confidence and self love.
IDoll CUNT EFFEKT
If I'm a Cunt everything I touch becomes pure pleasure.
IDoll WIFEY EFFEKT
If I'm a Wifey everything I touch becomes a sign of care.
IDoll EDGY ONE EFFEKT
If I‘m an Edgy One everything I touch becomes a question to the normative order.
Die Kits enthalten Outfits, Accessoires und Motto-Sprüche, die die performative Konstruktion dieser Rollen greifbar machen. In Erscheinung von Erika Mustermann verkörpert die Moderatorin in einer endlosen Repetition die Rollen der IDolls. Als „Töchter“ und Nachfolgerinnen von Erika Mustermann tragen sie ihre Privilegien weiter und machen diese zur Grundlage ihrer eigenen Existenz.
Die Show nutzt satirische Überzeichnung, um den heutigen Individualismuskult kritisch zu reflektieren, der permanente Identitätsarbeit fordert. Sie beleuchtet die Widersprüche dieses Systems aus feministischer Perspektive und fragt, welche Normen, Rollenbilder und Erwartungen unser Verständnis von weiblicher* Identität prägen und einschränken.
The fictional teleshopping show “1.2b.TV” explores neoliberal self-promotion, pop culture codes and the societal pressure to be unique. Five products are presented in the form of Barbie-sized dolls:
IDoll – BOSS BABE EFFECT
If I'm a Boss Babe, everything I touch becomes pure independence and financial freedom.
IDoll – LEO GIRL EFFECT
If I'm a Leo, everything I touch becomes roaring golden confidence and self-love.
IDoll – CUNT EFFECT
If I'm a Cunt, everything I touch becomes pure pleasure.
IDoll – WIFEY EFFECT
If I'm a Wifey, everything I touch becomes a sign of care.
IDoll – EDGY ONE EFFECT
If I'm an Edgy One, everything I touch becomes a question to the normative order.
The kits contain outfits, accessories, and slogans that make the performative construction of these roles tangible. Appearing as Erika Mustermann, the presenter endlessly embodies the roles of the IDOLLS. As Erika Mustermann’s “daughters” and successors, they carry forward her privileges and make them the very foundation of their own existence.
Through satirical exaggeration, the show critically reflects on today’s “cult of individualism”, which demands constant identity work. It highlights the contradictions of this system from a feminist perspective and asks which norms, role models, and expectations shape and limit our understanding of female* identity.
