Abschlussarbeit

Sora Kim

Title	Abschlussarbeit
Title (en)	Luv What You Luv
Subtitle	Otaku and Community
Author	Sora Kim
Description (de)	Der Begriff Otaku bezeichnet eine Person, die eine tiefe, spezialisierte und anhaltende Begeisterung für ein bestimmtes Thema besitzt, die sich häufig durch umfangreiches Wissen, emotionale Bindung und aktive Beschäftigung damit auszeichnet. In der heutigen Gesellschaft wird es zunehmend schwieriger, unsere reine Begeisterung mit anderen zu teilen. Menschen neigen dazu, soziale Gruppen auf der Grundlage kultureller Geschmäcker zu bilden, und dieses Phänomen hat sich im Zeitalter von Web 2.0 durch Mechanismen wie Filterblasen weiter verstärkt. Durch das Projekt „Luv What You Luv“ möchte ich zeigen, was ich liebe, und gleichzeitig hören, was andere lieben. Das Projekt besteht hauptsächlich aus einem Magazin, das zwei Ausgaben in einem Band vereint. Die erste Ausgabe, [Girls], zeigt, was ich persönlich liebe. Die zweite Ausgabe, [Otaku], untersucht die Otaku-Fankultur genauer und enthält drei Interviews sowie sechs Gastbeiträge, die hervorheben, wofür andere Menschen eine besondere Leidenschaft haben. Darüber hinaus umfasst das Projekt einen Fragebogen, der untersucht, was Leser:innen und Besucher:innen der Ausstellung lieben, sowie ein Otaku Presentation Video, in dem Teilnehmende ihre eigenen Leidenschaften und Interessen vorstellen. Durch dieses Magazin und die dazugehörigen Inhalte hoffe ich, dass Menschen die Freude daran erleben können, das zu teilen, was sie lieben, und durch diese gemeinsamen Ausdrucksformen von Begeisterung lose soziale Verbindungen entstehen.
Description (en)	The term otaku refers to a person who has deep, specialized, and sustained enthusiasm for a particular subject, often characterized by extensive knowledge, emotional attachment, and active engagement. In contemporary society, it is becoming increasingly difficult to share our pure enthusiasm with others. People tend to form social groups based on cultural taste, and this phenomenon has intensified in the Web 2.0 era through mechanisms such as filter bubbles. Through the “Luv What You Luv” project, I aim to present what I love while also listening to what others love. The project mainly consists of a magazine composed of two issues in a single book. The first issue, [Girls], presents what I personally love. The second issue, [Otaku], explores otaku fandom culture in depth, featuring three interviews and six contributed essays that highlight what others are passionately devoted to. In addition, the project includes a questionnaire that explores what readers and exhibition visitors love, as well as an Otaku Presentation Video, in which participants present their own passions and interests. Through this magazine and its accompanying contents, I hope that people can experience the joy of sharing what they love and form weak social bonds through these shared expressions of enthusiasm.
Category	Printmedium Bewegtbild
Type of project / creative work	printed matter video magazine
Keywords	Otaku Taste Community
Date	11.02.2026
Contributors	Nayeon Park :Font Design Soo Youn Bae :Text Editing
Thanks to	Paul Bailey Tereza Ruller
Language	Koreanisch (kor) Englisch (eng)
Subtitles (film)	Englisch (eng)
Material	Video Papier
Dimensions	210*297 mm
Duration	40:49
Location: institution	Staatliche Hochschule für Gestaltung (HfG) Karlsruhe
Location	Seminar room 202
City	Karlsruhe
Country	Deutschland
Remarks	KD(Kommunikationsdesign) Diplomarbeit, 9th Semester, with guide of Tereza Ruller and Paul Bailey

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Page 1 of 2
- Cover of the main magazine
  Name that can easily go onto 2 lines
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  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media (en)
  [Girls] issue cover.
  
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Photo of a girl on a mattress on the street underneath.
  Imported on
  05.03.2026
  Parent sets
  1
- Cover of the main magazine
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Title
  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media (en)
  [Otaku] issue cover.
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Dot graphic of heart is underneath. At the bottom, there's slogan and intro tect of MUT magazine.
  Imported on
  05.03.2026
  Parent sets
  1
- Cover of the main magazine
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Title
  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media
  [Otaku] issue cover.
  
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Dot graphic of heart is underneath. At the bottom, there's slogan and intro tect of MUT magazine.
  Imported on
  09.03.2026
  Parent sets
  1
- Cover of the main magazine
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Title
  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media
  [Otaku] issue cover-MUT's introduction part
  
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Dot graphic of heart is underneath. At the bottom, there's slogan and intro tect of MUT magazine.
  Imported on
  09.03.2026
  Parent sets
  1
- Contents of a main magazine
  Name that can easily go onto 2 lines
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  Contents of a main magazine
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  Sora Kim
  Title
  Contents of a main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Magazin
  Description of media (en)
  Pages of main magazine-interview with YENA's costume designer, Minwoo from ARTS DE BASE
  Alternative text (en)
  a girl with a pink costume is on both pages.
  Imported on
  09.03.2026
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  1
- Contents of a main magazine
  Name that can easily go onto 2 lines
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  Contents of a main magazine
  Author
  Sora Kim
  Title
  Contents of a main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Magazin
  Description of media
  Pages of main magazine-fashion editorial
  Alternative text (en)
  on the left side, a full size image and the right side, small image with the same girl in grey T-shirt.
  Imported on
  09.03.2026
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- Contents of a main magazine
  Name that can easily go onto 2 lines
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  Title
  Contents of a main magazine
  Author
  Sora Kim
  Title
  Contents of a main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Magazin
  Description of media (en)
  Pages of main magazine-article about Cupid concept in K-pop.
  Alternative text (en)
  on the left side, three images located-a girl covering one eye, another girl with an arrow and 5 girls with white wings. on the right side, text is located.
  Imported on
  09.03.2026
  Parent sets
  1
- Contents of a main magazine
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Title
  Contents of a main magazine
  Author
  Sora Kim
  Title
  Contents of a main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Description of media
  Pages of main magazine-interview with manga critic, Jaemin Lee
  Alternative text (en)
  it is written 'Otaku culture has shifted to pleasure in the act of digging itself.'
  Imported on
  09.03.2026
  Parent sets
  1
- Contents of a main magazine
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Title
  Contents of a main magazine
  Author
  Sora Kim
  Title
  Contents of a main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Magazin
  Description of media
  Pages of main magazine-contributed essay about the own taste-written by Seeone Youn, about music.
  Alternative text (en)
  A big title is filled a whole page on the lest side, with a orange color button describing a series title. right side, long text is located.
  Imported on
  09.03.2026
  Parent sets
  1
- Installation
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  Installation
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  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Installationsansicht
  Description of media (en)
  Installation photo of magazine stack
  Alternative text (en)
  several magazines are stacked up on the table
  Imported on
  05.03.2026
  Parent sets
  1
- Installation
  Name that can easily go onto 2 lines
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  Installation
  Author
  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Relationship/function
  Installationsansicht
  Description of media (en)
  Installation photo of questionnaire.
  Alternative text (en)
  Several Questionnaire booklets are spread on the table.
  Imported on
  05.03.2026
  Parent sets
  1
- Installation
  Name that can easily go onto 2 lines
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  Installation
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  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Rauminstallation
  Description of media (en)
  Installation overview.
  Alternative text (en)
  Two iMacs are on the table. On the wall, a website of MUT magazine is presented and on a high table in the center, magazines are stacked up.
  Imported on
  05.03.2026
  Parent sets
  1