Abschlussarbeit

Sora Kim

Title	Abschlussarbeit
Title (en)	Luv What You Luv
Author	Sora Kim
Subtitle	Otaku and Community
Category	Printmedium Bewegtbild
Keywords	Otaku Taste Community
Supervisor	Paul Bailey Tereza Ruller
Semester	Wintersemester 2025/2026
Program of Study	Kommunikationsdesign
Type of graduation project	Diplomarbeit
Description (de)	Der Begriff Otaku bezeichnet eine Person, die eine tiefe, spezialisierte und anhaltende Begeisterung für ein bestimmtes Thema besitzt, die sich häufig durch umfangreiches Wissen, emotionale Bindung und aktive Beschäftigung damit auszeichnet. In der heutigen Gesellschaft wird es zunehmend schwieriger, unsere reine Begeisterung mit anderen zu teilen. Menschen neigen dazu, soziale Gruppen auf der Grundlage kultureller Geschmäcker zu bilden, und dieses Phänomen hat sich im Zeitalter von Web 2.0 durch Mechanismen wie Filterblasen weiter verstärkt. Durch das Projekt „Luv What You Luv“ möchte ich zeigen, was ich liebe, und gleichzeitig hören, was andere lieben. Das Projekt besteht hauptsächlich aus einem Magazin, das zwei Ausgaben in einem Band vereint. Die erste Ausgabe, [Girls], zeigt, was ich persönlich liebe. Die zweite Ausgabe, [Otaku], untersucht die Otaku-Fankultur genauer und enthält drei Interviews sowie sechs Gastbeiträge, die hervorheben, wofür andere Menschen eine besondere Leidenschaft haben. Darüber hinaus umfasst das Projekt einen Fragebogen, der untersucht, was Leser:innen und Besucher:innen der Ausstellung lieben, sowie ein Otaku Presentation Video, in dem Teilnehmende ihre eigenen Leidenschaften und Interessen vorstellen. Durch dieses Magazin und die dazugehörigen Inhalte hoffe ich, dass Menschen die Freude daran erleben können, das zu teilen, was sie lieben, und durch diese gemeinsamen Ausdrucksformen von Begeisterung lose soziale Verbindungen entstehen.
Description (en)	The term otaku refers to a person who has deep, specialized, and sustained enthusiasm for a particular subject, often characterized by extensive knowledge, emotional attachment, and active engagement. In contemporary society, it is becoming increasingly difficult to share our pure enthusiasm with others. People tend to form social groups based on cultural taste, and this phenomenon has intensified in the Web 2.0 era through mechanisms such as filter bubbles. Through the “Luv What You Luv” project, I aim to present what I love while also listening to what others love. The project mainly consists of a magazine composed of two issues in a single book. The first issue, [Girls], presents what I personally love. The second issue, [Otaku], explores otaku fandom culture in depth, featuring three interviews and six contributed essays that highlight what others are passionately devoted to. In addition, the project includes a questionnaire that explores what readers and exhibition visitors love, as well as an Otaku Presentation Video, in which participants present their own passions and interests. Through this magazine and its accompanying contents, I hope that people can experience the joy of sharing what they love and form weak social bonds through these shared expressions of enthusiasm.
Contributors / other persons	Nayeon Park :Font Design Soo Youn Bae :Text Editing
Material	Video Papier
Dimensions	210*297 mm
Duration	40:49

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- Additional Video
  Name that can easily go onto 2 lines
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  Additional Video
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  Sora Kim
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  Additional Video
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  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Video
  Description of media (en)
  Otaku Presentation (3/3) - Chihayafuru
  
  This video is formed from an event called “Otaku Presentation”, where participants shared their enthusiastic love for a certain theme.
  Alternative text (en)
  A Person is explaining one of her favorite anime "Chihayafuru", briefing a plot of the contents with explanation of Karuta game which is traditional japanese card game and main theme of the anime at the same time.
  Imported on
  05.03.2026
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- Additional Video
  Name that can easily go onto 2 lines
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  Additional Video
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  Sora Kim
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  Additional Video
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  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Video
  Description of media (en)
  Otaku Presentation (2/3) - Alien
  
  This video is formed from an event called “Otaku Presentation”, where participants shared their enthusiastic love for a certain theme.
  Alternative text (de)
  A Person is explaining her enthusiam for the film "Alien", introducing several Alien characters in the film series.
  Alternative text (en)
  A Person is explaining her enthusiam for the film "Alien", introducing several Alien characters in the film series.
  Imported on
  05.03.2026
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- Additional Video
  Name that can easily go onto 2 lines
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  Additional Video
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  Sora Kim
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  Additional Video
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  © Staatliche Hochschule für Gestaltung Karlsruhe
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  Sora Kim
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  Video
  Description of media (en)
  Otaku Presentation (1/3) - The Legend of Zelda
  
  This video is formed from an event called “Otaku Presentation”, where participants shared their enthusiastic love for a certain theme.
  Alternative text (en)
  A Person is explaining her history of playing the game "The Legend of Zelda", and the reason why she loves this game.
  Imported on
  05.03.2026
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- Questionnaire
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  Questionnaire
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  Sora Kim
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  Questionnaire
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  © Staatliche Hochschule für Gestaltung Karlsruhe
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  Sora Kim
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  Booklet
  Description of media (en)
  Booklet inserted in the magazine.
  This questionnaire is to explore participants' enthusiastic love and passion. While answering the questions, you can find your love.
  Alternative text (en)
  A star graphics are on the background, pixel font of title is on the top. This booklet is constitute of 21 questions to figure out participants' enthusiasm.
  Imported on
  05.03.2026
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- Contents of a main magazine
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  Contents of a main magazine
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  Sora Kim
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  Contents of a main magazine
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  © Staatliche Hochschule für Gestaltung Karlsruhe
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  Sora Kim
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  Magazin
  Description of media (en)
  This file contains main contents of the magazine. with 188pages of contents, you can explore various taste of others and Otaku culture.
  Alternative text (en)
  188 pages of contents including essays, interviews, fashion editorial and image curations.
  Imported on
  05.03.2026
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- Cover of the main magazine
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  Cover of the main magazine
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  Sora Kim
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  Cover of the main magazine
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  © Staatliche Hochschule für Gestaltung Karlsruhe
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  Sora Kim
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  Cover
  Description of media (en)
  [Girls] issue cover.
  
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Photo of a girl on a mattress on the street underneath.
  Imported on
  05.03.2026
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  1
- Cover of the main magazine
  Name that can easily go onto 2 lines
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  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media (en)
  [Otaku] issue cover.
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Dot graphic of heart is underneath. At the bottom, there's slogan and intro tect of MUT magazine.
  Imported on
  05.03.2026
  Parent sets
  1
- Installation
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  Installation
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  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
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  Sora Kim
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  Rauminstallation
  Description of media (en)
  Installation overview.
  Alternative text (en)
  2 Videos are projected on the wall, both contains magazine contents. Underneath one of the Projection, there's a sofa bed where people can seat and fill up their own questionnaire.
  Imported on
  05.03.2026
  Parent sets
  1
- Installation
  Name that can easily go onto 2 lines
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  Installation
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  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Rauminstallation
  Description of media (en)
  Installation overview.
  Alternative text (en)
  Two iMacs are on the table. On the wall, a website of MUT magazine is presented and on a high table in the center, magazines are stacked up.
  Imported on
  05.03.2026
  Parent sets
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- Installation
  Name that can easily go onto 2 lines
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  Installation
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  Sora Kim
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  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
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  Installationsansicht
  Description of media (en)
  Installation photo of magazine stack
  Alternative text (en)
  several magazines are stacked up on the table
  Imported on
  05.03.2026
  Parent sets
  1
- Installation
  Name that can easily go onto 2 lines
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  Installation
  Author
  Sora Kim
  Title
  Installation
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Relationship/function
  Installationsansicht
  Description of media (en)
  Installation photo of questionnaire.
  Alternative text (en)
  Several Questionnaire booklets are spread on the table.
  Imported on
  05.03.2026
  Parent sets
  1
- Cover of the main magazine
  Name that can easily go onto 2 lines
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  Cover of the main magazine
  Author
  Sora Kim
  Title
  Cover of the main magazine
  Copyright Notice
  © Staatliche Hochschule für Gestaltung Karlsruhe
  Media creator
  Sora Kim
  Relationship/function
  Cover
  Description of media
  [Otaku] issue cover-MUT's introduction part
  
  If you flip over the book, you can see another cover.
  Alternative text (en)
  Title MUT is located center, upper side of the image. Dot graphic of heart is underneath. At the bottom, there's slogan and intro tect of MUT magazine.
  Imported on
  09.03.2026
  Parent sets
  1